About

One person, one inbox, real craft.

I'm Matthew — a freelance designer and WordPress developer based in Northern Ireland, building sites for churches, ministries and small businesses who want something that actually looks considered.

I started building websites the way most freelancers do — for a friend, then a friend of a friend, then a small ministry that needed something better than a free template. A few years and a lot of WordPress themes later, Pixeljoy is that same practice with a name attached.

Most of my work lands with churches, ministries and independent small businesses — people who need a site that actually represents them, not a demo theme with their logo dropped in. That means real content structure from day one: every field editable, every image swappable, without a call to a developer for a text change.

I design every project in Figma before a line of theme code gets written, and I build almost everything on WordPress with proper ACF fields — no page builders, no bloat, nothing you'll need to rip out in two years.

How I work

Design before code

Every project is a real Figma design first, so you approve the direction before any theme code exists.

No page builders

Clean WordPress themes with real ACF fields — nothing bolted on that slows the site down.

Plain language, not jargon

You'll always know what's happening with your project and why, in words that make sense.

A small roster, on purpose

I take on a handful of projects at a time, so nothing sits in a queue waiting on me.

Tools I reach for

WordPress ACF Pro Figma Custom blocks PHP Local WP + SQLite
Based in Northern Ireland
Pixeljoy
Currently booking new projects for Q4 2026. Get in touch ↓

Want to work together? Let's talk.

Tell me what you're trying to build and I'll tell you honestly whether I'm the right fit for it.